In Czech retail, promotional sales are not a supplement — they are the main sales channel. In food retail, they account for nearly 70% of total revenues of retail chains. For food manufacturers, this means one thing: if you cannot plan promotions accurately, you are exposing your company to significant risk.
Meat processors, dairies, bakeries, and other producers supply hundreds of SKUs to chains such as Tesco, Lidl, Makro, Ahold, Kaufland, Billa, and Penny.
Every promotional campaign brings a significant spike in volume — often multiple times higher than regular sales. Accurate forecasting is therefore critical.
When You Cannot Rely on Retail Forecasts
In practice, every retail chain behaves differently.
One may provide a realistic promotional estimate.
Another may significantly over- or underestimate volumes.
A third may provide no estimate at all.
The responsibility for the final decision therefore lies with the manufacturer — specifically with Key Account Managers and sales teams.
Without a proper tool, this means time-consuming searches through historical data, comparing past promotions, and relying heavily on individual experience. The process is slow, inconsistent, and difficult to standardize or transfer across teams.
PrewIQ: Data Instead of Intuition
The PrewIQ forecasting application provides sales teams with clear, data-based numbers.
Based on the last five comparable promotions for a specific customer, it can:
- Predict total promotional and non-promotional sales volumes
- Reflect the specific behavior of individual retail chains
- Break promotional sales down into a daily sales profile
The result is an immediately available and reliable decision-making foundation.
Speed Is Critical
In food production, orders are often accepted until the afternoon, while dispatch begins in the evening or at night. Production must manufacture in advance and rely on a plan.
The daily dispatch profile from PrewIQ gives production clear visibility into when and how much product will be required. This enables accurate capacity planning, shift scheduling, and raw material preparation.
PrewIQ connects sales, production, and logistics into one coordinated process — helping companies manage promotional sales without unnecessary risk or financial losses.